To spread smiles.
To travel with kindness.
To live curiously.
Through JB’s adventures, we hope to inspire people to find joy in life’s everyday moments — a sunrise walk, a countryside drive, a simple act of love along the way.
We believe in leaving every place a little better than we found it.
A percentage of proceeds from every purchase will go toward supporting animal shelters and helping dogs in need — giving back to local communities and helping them find safe, loving homes.
Every small act of kindness makes a big difference — and that’s the journey JB hopes to share.
Follow JB and our journey @jbthegoodboy
Lucy King, Founder & JB’s Human
We believe travel isn’t just about where you go; it’s about how you move through the world. Inspired by JB's gentle spirit, we embrace a slower, more soulful way of traveling - one rooted in curiosity, connection, and gratitude.
Every journey reminds us that kindness is the most luxurious thing you can bring, and that being present is the truest form of travel.
Through art and storytelling, we celebrate the beauty found in life’s everyday moments — the pause before the view, the kindness of strangers, the joy of traveling side by side.
To wander with curiosity, to create with meaning, to live with gratitude — this is the JetlagBoy way.
Follow JB and our journey @jbthegoodboy
Lucy King, Founder & JB’s Human
